Technology Chad Gallagher of Advertising.com - Mobile Myth Busters at SIC2013

1. MOBILE MYTHBUSTERS Chad Gallagher 2. CONVENTIONAL WISDOM “WHY EVERYONE SHOULD BE SHOPPING ONLINE – WHILE ACTUALLY IN STORES” “34% OF IN-STORE CUSTOMERS COMPARE…

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Documents Source: Placecast Harris Poll: The Alert, Shopper II, July 2010

Source: Placecast Harris Poll: The Alert, Shopper II, July 2010 Itâs the economy Families with young children tend to have increased promotional usage most â digital usage…