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Technology Mma location-terminology guide final

1. LOCATION TERMINOLOGY GUIDETHE LANGUAGE OF LOCATIONCopyright © 2013 Mobile Marketing Association1 2. CONTENTS INTRODUCTION: THE L ANGUAGE OF LOCATION..... 3 LOCATION DATA…

Business Big Data and Mobile Analytics - MMA SF Jan13

1.LEVERAGING BIG DATA IN MOBILE MARKETING Jennifer Veesenmeyer Merkle AnalyticsMobile Marketing Association2. Merkle, Mobile & Me • Merkle’s mobile division • VP…