Documents A Value and Risk Model of Consumers Mobile Marketing Acceptance: An Exploratory Study Fareena Sultan...

Slide 1A Value and Risk Model of Consumers Mobile Marketing Acceptance: An Exploratory Study Fareena Sultan Professor [email protected] Tao (Tony) Gao Assistant Professor…

Documents Mobile Marketing

1 EFFECT OF MOBILE MARKETING ON YOUNGSTERS Abstract: Mobile marketing is a attractive medium for the brand managers to communicate with the customers for marketing purposes…