Documents Overview of Database Marketing. Historical Perspective Mass Production, Mass Media and Mass Mkt now....

Slide 1 Overview of Database Marketing Slide 2 Historical Perspective Mass Production, Mass Media and Mass Mkt now replaced by -a one-to-one economic system The one-to-one…

Documents Overview of Database Marketing

Overview of Database Marketing Historical Perspective Mass Production, Mass Media and Mass Mkt now replaced by -a one-to-one economic system The one-to-one future represents…