DOCUMENT RESOURCES FOR EVERYONE
Documents tagged
Documents Media Mix Modeling With Social Media Roi_bla

Marketing Optimization Modeling Maximising ROI with your current marketing budget About Us  Bottom-Line Analytics LLC is a consulting group focusing on marketing optimization…

Documents Measuring Performance in Advertising Effectiveness

1. Neo@Ogilvy MeasuringPerformance in Advertising Effectiveness Jorge Ruiz 2. Good Attribution helps fuel Performance• Clients need assurances that our advertising performance…

Marketing The Art of the Marketing Scorecard Webcast by BECKON

1. Jennifer Zeszut CEO and CMO Beckon [email protected] @jenniferland @jenniferland @BeckonInc #marketing #scorecards 2. Finance Baby Marketing Baby 3. MARKETING DATA IS…

Documents WHAT MATTERS MOST IN DIGITAL ADVERTISING REAL RETURNS.

Slide 1 WHAT MATTERS MOST IN DIGITAL ADVERTISING REAL RETURNS Slide 2 Copyright ©2014 The Nielsen Company. Confidential and proprietary. 2 THE EVOLUTION OF THE MEDIA LANDSCAPE…