Documents Strategic Marketing Planning

GMâs New Strategy GM has struggled recently due to foreign competition and a bloated benefits package for its workers. The company is responding with cost-cutting, globalization,…

Documents All rights reserved. Debbie Thorne McAlister.

1.StrategicMarketing Planning Dr. Debbie Thorne McAlisterYour Marketing Plan2. Learning Focus Process of marketing planning Components of marketing plan Purposes and uses…