Slide 1L ECTURE 3 Media Audiences in the digital age Slide 2 ACADEMIC RESEARCH Optimistic: More information leads to:- Empowerment Greater choice of information Improve knowledge…

1. TV Analysis Monthly Report Apr 15 2. * April 2015 Airtime has decreased -4.1% as compare to March 2015. Mar-15 Apr-15 396,162 379,532 Trend Analysis Comparison Mar 15…

1. TV Analysis Monthly Report Mar 15 2. Trend Analysis Comparison Feb 15 - Mar 15 Total Minutes of Advertising * March 2015 Airtime has increased by 15.4% as compare to February…

Chapter 3 Chapter 3 What is News? News Information that has not been heard before Something interesting or important Something that will have an impact on the public Gatekeepers…

1. TV Analysis Monthly Report May 15 2. * May 2015 Airtime has increased by 6.0% as compare to April 2015. Trend Analysis Comparison Apr 15 - May 15 Total Minutes of Advertising…