3 5 7Whatâs In It For Me?Tell customers what they want to hear, namely how they will benefit from doing business with you. Page 7Never Never Hereâs a rule for protection…

continued on page 4 THE CHAMBER NEWS November 2014 | Vol. 14 | No. 11 A publication of the Grand Rapids Area Chamber of Commerce 2 5 8 7 Business Matters presents Servant…

3 8 9Bounty HuntersThe old item pricing law is gone, but the wrong-price bounty remains. Learn how to protect against bounty hunters. Page 9Marketing to SmartphonesIsnât…

Main Street Fairness gets âgreen lightâ The legislative battle for Main Street Fairness was gaining impor- tant ground as Michigan lawmakers prepared to adjourn and resume…

SM 3 5 7Data SecurityHere’s the hot retail question: Do you really know if your customers’ information is safe from theft?Page 7Snap RegistrationGrand Rapids entrepreneur…