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1 Preprint to appear in Innovative Marketing, 2006 A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY Christoph Breidert1, Michael Hahsler2, Thomas Reutterer3 PONTIS Venture…

Documents Copyright © 2010 Pearson Education, Inc., publishing as Prentice-Hall. 8-1 Chapter 8 Conjoint...

Slide 1Copyright © 2010 Pearson Education, Inc., publishing as Prentice-Hall. 8-1 Chapter 8 Conjoint Analysis Slide 2 Copyright © 2010 Pearson Education, Inc., publishing…