1 Preprint to appear in Innovative Marketing, 2006 A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY Christoph Breidert1, Michael Hahsler2, Thomas Reutterer3 PONTIS Venture…
Slide 1Copyright © 2010 Pearson Education, Inc., publishing as Prentice-Hall. 8-1 Chapter 8 Conjoint Analysis Slide 2 Copyright © 2010 Pearson Education, Inc., publishing…