Documents Chapter 5 Developing a Global Vision Copy

5 Developing a Global Vision Dr. Close Objectives Discuss the importance of global marketing Discuss the impact of multinational firms on the world economy Describe the external…

Documents MKTG 5 CHAPTER Developing a Global Vision. Emerging-Market Companies Adapted from “Emerging...

MKTG 5 CHAPTER Developing a Global Vision Emerging-Market Companies Adapted from âEmerging Giants,â Business Week, July 31, 2006. COMPANY COUNTRY INDUSTRY América Móvil…