Documents Case Studies. Nestle Kit Kat Chunky – Kit Kat Chunky Cookies & Cream: Kit Kat Chunga Agency: JWT.....

Slide 1Case Studies Slide 2 Nestle Kit Kat Chunky – Kit Kat Chunky Cookies & Cream: Kit Kat Chunga Agency: JWT Sydney / RMG Connect Sydney Slide 3 Introduction Against…

Documents CCommunication and consumer behavior

Consumer Behavior,Ninth EditionSchiffman & KanukCopyright 2007 by Prentice HallCommunication and Consumer BehaviorCommunication and its influence on Consumer Behavior9…

Documents 9 - 1 Chapter 9: Communication and Consumer Behavior What is Communication? Forms (Verbal /...

Slide 1 9 - 1 Chapter 9: Communication and Consumer Behavior What is Communication? Forms (Verbal / non-verbal)… (Dis)advantages What are the objectives? Functions? Basic…