Documents Product Selection and Pricing in Retail Marketing

PRODUCT SELECTION AND PRICING IN RETAIL MARKETING LEARNING OBJECTIVES At the end of the chapter you will be able to:    To understand the importance of merchandising…

Business Retail Merchandising 1

1. Retail Merchandising is the process ofdeveloping, securing, pricing ,supportingand communicating the retailer’smerchandise offering. It means offering the right productat…