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DESIGNING THE COMMUNICATON MIX FOR SERVICING COMMUNITCATION PLAYS A KEY ROLE IN MARKETING  Communication helps in creating powerful image and a sense of credibility, confidence…

Documents Eldaa

1.Chapter 6:Educating Customersand Promoting the Value Proposition Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 6 - 1 2. Adding Value…