1. 4 Perspectives on Consumer Behavior McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. 2. Consumer BehaviorThe process and activities people…

1. CONSUMER BEHAVIORAssignment: Consumer BehaviorSubject : Advance Marketing ManagementPresented by:Nadeem Ahmed Siddiqui2452-412024 MBA 2. CONSUMER BEHAVIOR 3. CONSUMER…

What is Consumer Behavior? 80% of new products fail to meet financial expectations!!!! Study of individuals, groups, or organizations and the processes used to select, secure,…

The Consumer Decision Process Customer Decisions Decisions customers make in the marketplace as buyers, payers, and users, include: Whether to purchase What to purchase When…

Consumer Decision Making Levels of Consumer Decision Making Extensive Problem Solving Limited Problem Solving Routine Response Behavior Extensive Problem Solving A search…