1. PERCEPTION Aparna Goyal 2. PERCEPTION How we see the world in and around us 3. Perception Consumer as Perceiver Theobjective realityof the product matters a little and…
Slide 1Ch. 6 MEMORY Slide 2 Memory The ability to remember things we have experienced, imagined, or learned Memory is often seen as steps in an information-processing model…
1. PERCEPTION Aparna Goyal 2. PERCEPTION How we see the world in and around us 3. Perception Consumer as Perceiver Theobjective realityof the product matters a little and…