Introduction â Mark Brill Mobile for All Introduction â Mark Brill Mobile Marketing & Innovation Specialist 20 years in digital 9 years in mobile Chair of DMA Mobile…
1. 2. 1. TV is the best profit generator 3. Print increases revenue but TV is superior 5.9* 3.19** 4.88* 2.16** Increase in revenue (£m) for a £1m advertising investment…
1. Sexualized Women in Sports Brittany Spears 2. Introduction Women are exploited in sports because of their sex Women are expected to act feminine Female athletes are expected…
1. Increasing Online Confidence Understanding online media planning and buying Alastair Cartwright July 2009 2. A bit about me 11 years online experience Part of senior management…
1. 1. TV is the best profit generator 2. Print increases revenue but TV is superior 0 1 2 3 4 5 6 7 4.55 Mean 5.9* 3.19** 4.88* 2.16** 3.52 Mean Increase in revenue (£m)…
1. Samuel Tait New Business Director 2. 3. 4. Moving from a chain reaction… 5. Earned Media Bought Media Own Media Time and Effect Exponentially Increases 6. 7.…
1. 1. TV is the best profit generator 2. Print increases revenue but TV is superior 0 1 2 3 4 5 6 7 4.55 Mean 5.9* 3.19** 4.88* 2.16** 3.52 Mean Increase in revenue (£m)…