Documents ch11

Wells, Moriarty, Burnett & Lwin - Xth Edition ADVERTISING Principles and Effective IMC Practice * Media Planning and Buying Part 3: Effective Advertising Media Chapter…

Documents Media Planning and Buying

Wells, Moriarty, Burnett & Lwin - Xth Edition ADVERTISING Principles and Effective IMC Practice * Media Planning and Buying Part 3: Effective Advertising Media Chapter…

Documents Wells11 Basic media palnning

Media Planning and Buying Part 3: Effective Advertising Media Chapter 11 Chapter Outline Chapter Key Points Media Planning and Buying The Media Plan Media Objectives Media…