Documents 10 Media Strategy, Tactics, and Budget Decisions.

Chapter Objectives Understand the key terminology used in media planning. Know how a media plan is developed. Understand the process of deciding and implementing media strategies…

Documents Media Strategy, Tactics, and Budget Decisions. Media Terminology Publications such as newspapers,...

Media Strategy, Tactics, and Budget Decisions Media Terminology Print Media Media Vehicle Reach Coverage Frequency Developing the Media Plan Selecting Media Within Class…

Documents Media Strategy, Tactics, and Budget Decisions

Media Strategy, Tactics, and Budget Decisions Media Terminology Print Media Media Vehicle Reach Coverage Frequency Developing the Media Plan Selecting Media Within Class…