Slide 1 The world of social according to Dom Dom Burch Senior Director Marketing Innovation and New Revenue, Asda IMUK14 - 8th July, 2014 1 In January I predicted⦠Death…

Native advertising

If advertising didn't exist today, would you reinvent it? 90:10's Jamie Burke and David Cushman think too much digital tech and innovation has been focused on making…

1. all in the name The way to link consumer, media owner and advertiser is through an asymmetric approach. Determinethe realinterest of the consumer.Detect hisreal-timepresence.Deliver…

DIGITAL COMMUNICATIONS AND SOCIAL MEDIA The challenges facing the PR industry The Watson Helsby Reports | 2010 executive re|search Contents 1 | Introduction | 01 i) ii) iii)…

1. Role of Integrated Marketing Communications Overview 2. A Definition Integrated Marketing Communication…..is a process for planning, executing & monitoring the brand…

1. Measurement Camp “ So if I spend 12 grand and I get 4000 friends that means I am spending 3 euro a friend?” NO 2. This is what we sell on the site –Sponsorships…

1. Based On The Work Of Marketing Evolution - Ad Age, Cover Story, August 2006 Source: Advertising Age Annual Top 10 Lists (Book of Tens), December 2006“ Most importantadvertising…

Slide 1Making content count Slide 2 By content we mean... Video content. Video is the richest, most emotive, immersive and visible storytelling medium we have at our disposal.…