1. Audience Theory Maddie Chapman 2. The Effects Model o The consumption of media texts has an effect or influence upon the audience o This effect is considered negative…

1. AUDIENCE THEORY AS Media Studies 2. Audience Theory Three questions: 1) Why do audiences choose to consume certain texts? 2) How do they consume texts? 3) What happens…

1. A2 Media StudiesAUDIENCE THEORY Learning Objectives: To understand the key types of audience theory To apply audience theory to an example music video 2. AFL ProgressWhere…

1. Aims/ objectives •To reinforce audience theory •To have a basic understanding of how to evaluate your coursework against a consideration of your target audience. 2.…

1. MEDIA AND ITS AUDIENCE THE MEDIA AND AUDIENCE 2. AUDIENCE • Individual or collective group of people who read or consume any media text • According to Lusted, D. (2006)…