1. 6. TELEVISION: THE MOST INFLUENTIAL MEDIUM 6 Dr. Mohammed Ibahrine AL AKHAWAYN UNIVERSITY in IFRANE SCHOOL OF HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS STUDIES PROGRAM…
1. Presentation to Japanese startups Luxembourg the ePlace in Europe Jean-Marie Spaus Micaël Weber Welcome to Luxembourg 2. Presentation to Japanese startups 18/06/2013…
2012 Alison Fennah, Vice President Research & Marketing IAB Europe ABOUT THE STUDY 3 A meta-analysis of online ad spend in Europe RATECARD Campaigns x Ratecard GROSS…
What is "brand"? A frequently cited epithet goes: a product is made in a factory; a brand is bought by consumer. (Wang, 2008; 23) Media economy or mediation of…
: : FUTURE OF MEDIA : REPORT : : JULY 2008 We are entering the media economy. The traditional boundaries of the media and entertainment industry have become meaningless.…
Slide 1 Understanding Change in the Media Economy September 2007 Slide 2 2 Our View of the World Follow the Money Media (as we know it) is a slower growing business Source:…