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Documents Convergence culture

1. Learning Objective: Understand what ‘Convergence Culture’ is all about. 2. Functions of devices Make phone calls Email Listen to music Access the internet Watch movies/TV…

Entertainment & Humor Convergence culture

1. MUSIC STORINGList every device you can think ofwhere people store music.• Mobile phone, e.g. IPhone• Games consoles, e.g. Xbox 360• Laptops/Netbook, e.g. MacBook•…

Business Measuring the Effectiveness of PR Efforts:Are You Busy or Indispensable?

1. Measuring the Effectiveness of PR Efforts: Are You Busy or Indispensable?  Aligning measurement with business objectives  Basics of measurement  PR measurement…

Marketing 2014 China New Media Content Marketing and ROI Measurement - News Release: Cycle, Frequencies,...

1. 2014 China New Media Content Marketing and ROI Measurement News Release: Cycle, Frequencies, Types, Methods & KPIs 2. Introduction This is the 3rd part of the PR Newswire…

Documents 1 - Introduction FILM 240

Introduction Lecture Notes Monday, September 10, 2012 8:37 AM Digital Media Convergence Alcohol Companies • Australian brands are legally responsible for the comments posted…

Documents Blogs And Beyond

1. Blogs and BeyondIncorporating New Media Content Into Your OfferingsRobyn Greenspan, Editor-in-Chief, ExecuNet 2. 3. Content’s IntentTo broadcast (or narrowcast) messages,…

Documents Effects and audiences lesson 2

1. Effects and Audiences 1 2. The Imagined Reader Breakfast cereal Car Holiday destination Fast food Furniture TV show Music Pet 3. Audience Research► Producing data from…

Documents MASS COMMUNICATION

GENERAL LECTURE THEORIES OF MASS COMMUNICATION By. Hendra Manurung, S.IP, M.A Lecturer of Mass Communication Faculty of Communications Department of Public Relations PRESIDENT…

Business E business part 4 of 4

1. Higher School of Economics ,Moscow 2011 www.hse.ru Ian Miles Research Laboratory for the Economics of Innovation, HSE (and Manchester Institute of Innovation Research)…

Documents Project Report On

Project Report On “Building Marketing Strategy For Selling Transformers” Submitted to: Mr.Sanjay Udgirkar Submitted by: Navsikander Singh Brar Roll No: PG20071239 IILM…