Documents 9 21[1]

1. Product-Based Marketing Strategies• Web presence must integrate with image, brand• Product-based organization– Managers think of physical objects sold or used–…

Education E-business by G. Schneider - Chapter 5 (edition 9)

1. E- BusinessNinth EditionChapter 5Selling to Consumers Online 2. Learning ObjectivesIn this chapter, you will learn about:• When to use product-based and customer-based…