Documents 10 Media Strategy, Tactics, and Budget Decisions.

Chapter Objectives Understand the key terminology used in media planning. Know how a media plan is developed. Understand the process of deciding and implementing media strategies…

Documents Chapter 8 Media Strategy and Tactics Decisions. Chapter 8 : Media Strategy and Tactics Decisions...

Chapter 8 Media Strategy and Tactics Decisions Chapter Objectives To understand the key terminology used in media planning. To know how a media plan is developed. Chapter…