Documents Agenda Setting

Agenda-Setting Theory Maxwell McCombs and Donald Shaw Maxwell McCombs Max McCombs is widely known among communication scholars, for he has devoted almost four decades to…

Documents Agenda Setting Theory developed by Maxwell McCombs and Donald Shaw in the late 1960s.

Slide 1 Agenda Setting Theory developed by Maxwell McCombs and Donald Shaw in the late 1960s Slide 2 McCombs and Shaw argued that the “Mass media have the ability to transfer…