The Measurement & Scaling Technique helps us to : explain the concepts of measurement and scaling, discuss four levels of measurement scales, classify and discuss different…

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1. Presented By : DIBYALOK BISOI M.B.A 1st year 2.  Objectives  Introduction  Measurement and Scaling  Issues in Attitude Measurement  Levels of Measurement…

1. Muhammad Shafiq 2.  Objectives  Introduction  Measurement and Scaling  Issues in Attitude Measurement  Levels of Measurement Scales  Types of Scaling…

1. Course: MBA Subject: Research Methodology Unit-3.1 MEASUREMENT & SCALING 2. • Measurement and Scaling • Commonly used scales in business research • Reliability…