Documents Padilla Measurement Presentation Slideshare

1. Measuring the Value ofFinancial and Marketing Communication Investments 2. Agenda Introductions and Level Setting Why Measurement is Difficult The Importance of Measurement…

Business Padilla Beyond Clips Clicks And Hits 040110

1.April1, 2010 2. Agenda Introductions And Level Setting Why Measurement Is Difficult The Importance Of Measurement Common Methodologies Five Fundamentals Of Measurement…