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THEORY OF CONSUMER BEHAVIOR WHAT AM I THINKING WHEN I MAKE A PURCHASE? Objectives: At the end of the discussion the students will be able to:     study the consumption…

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Consumer’s equilibrium Consumer’s equilibrium By Dr Naheed Sultana Utility. The power of a product to satisfy human wants is called utility The value a consumer places…

Documents 1 Chapter 4 Household Finance. 2 Chapter Goals Understand household finance and its economic and...

Chapter 4 Household Finance Chapter Goals Understand household finance and its economic and financial underpinnings. View the household as a functioning enterprise. Recognize…

Documents Introduction to Economics

Introduction to Economics Egor Sidorov Consumer and utility Cardinal utility theory Ordinal utility theory * * Rational consumer model Economics doesn’t analyze individual…