Documents McGraw-Hill/Irwin © 2002 The McGraw-Hill Compnies, Inc., All Rights Reserved. C H A P T E R...

Slide 1 McGraw-Hill/Irwin © 2002 The McGraw-Hill Compnies, Inc., All Rights Reserved. C H A P T E R Competitor Analysis 4 1.Essence of a “Strategy” 2.Increasing Importance…