 In economic parlance, preference and choice are two distinct but related terms. – I may have desire to buy a particular car, but cannot buy it unless I have economic…

Slide 1Introduction to microeconomics Demand relationships Chapter 4 Slide 2 Learning Goals Understand the nature of demand Identify optimum spending for a good in the face…

Slide 11 The Utility-Maximizing Model Module 11 Slide 2 Use the utility-maximizing model to explain how consumers choose goods and services. 2 ObjectivesObjectives Slide…

Chapter 6 Consumer Choice Theory ©2000 South-Western College Publishing Key Concepts Summary Practice Quiz Internet Exercises In this chapter, you will learn to solve…

296 lecture 13 Goals Become familiar with current research topics Practice finding research topics. Learn what is publishable. Gain the ability to analyze articles Practice…