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Economy & Finance The Future Of Branding

1. Ethical Consumers, Simplux brands and Social Communication October 2008 2. “My heart’s desire is to forge in the smithy of my soul the uncreated conscience of my race.And…

Business Emergence of Masstige Marketing in India

1. EMERGENCE OF MASSTIGE MARKETING IN INDIA 2. MASSTIGE • Masstige is a term introduced by Michael Silverstein and Neil Fiske • The term Masstige is derived from the…

Documents 3-Trendscan-Presentation-opcional

EVERYDAY PRESTIGE â TREND SCAN 01. WorldWide trends 1. tier-Up through experience 2. online Knowledge As a driver 3. Masstige is redefining Quality 4. Preying on narcissists…