Documents Direct Marketing

Direct Marketing Contents 1. Objectives 2. 1 What is direct marketing? 3. 2 The development of a discipline 4. 3 The cornerstones of direct marketing 5. 4 Customer lifetime…

Documents 6-1. 6-2 Chapter 6 Market Communications and Branding McGraw-Hill/Irwin Copyright © 2004 by The...

Slide 1 6-1 Slide 2 6-2 Chapter 6 Market Communications and Branding McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 3 6-3…

Documents September 2001 Chapter 7: Market Communications and Branding1 Questions answered in this chapter:.....

Slide 1 September 2001 Chapter 7: Market Communications and Branding1  Questions answered in this chapter: What are the four categories of market communications? What…