By Sarah Shepherd and Jamie Hutton Agenda Agenda • Revise key facts of the film • Introduce Marla’s character • Discuss what Marla’s significance is to the narrative…

Learning Outcomes: y Definition of culture y Importance of culture in international business y Importance of culture to IHRM y Differentiating between convergence, divergence…

This presentation was given to visiting Chinese business managers and party members for the California State University Extension University's China Program.

Cross cultural management HOFSTEDE’S CULTURAL DIMENSION TROMPENAAR’S DIMENSION How Cultures View Each Other  Stereotyping: assumes that all people within one culture…

Abstract The people living in a particular society hold many core beliefs and values that tend to persist. In the Marketing management it’s the interesting topic for study…

CHAPTER 2 CULTURE AND MULTINATIONAL MANAGEMENT What Is Culture? • Culture is the pervasive and shared – transmitted by symbols, stories and rituals – often taken-for-granted…

1. MALE REPRESENTATION“We’re designed to be hunters and we’re in a society of shopping” - TylerObjectives:To analyse the representation of Masculinity in ‘Fight…

1.   2. Differs greatly from the conventional/ideal cinematic romantic male (Clooney, RIGHT) An ‘Average Joe’ – not attractive, physically fit, wealthy or successful…