PARIS – BOSTON www.stratxsimulations.com The Markstrat Challenge I Welcome to Markstrat Congratulations for your new position! You have been recruited to manage the marketing…
Slide 1 BA 162: Marketing Strategy Fall 2000 Lisa Cain Slide 2 What is MARKSTRAT 3? Marketing Strategy Simulation 2 Industries, 5 firms per industry –different “starting”…