1. DEVELOPING SUCCESSFUL MARKETING AND CORPORATE STRATEGIES C HAPTER 2. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: Describe the three organizational levels of strategy.…

1. DEVELOPING SUCCESSFUL MARKETING AND CORPORATE STRATEGIES C HAPTER 2. Levels in Organizations and How Marketing Links to Them Corporate Level Strategic Business Unit (SBU)…

Slide 1 DEVELOPING SUCCESSFUL MARKETING AND CORPORATE STRATEGIES C HAPTER Slide 2 DEFINITION OF ORGANIZATIONS Profit  Business Firm Organizations as defined by profit…

Strategic Planning and the Strategic Marketing Process I. What is Strategic Planning? The process of developing and maintaining a viable fit between the organizationâs objectives…

Principles of Marketing BA 3365 Section 006 Marketing Plan Professor Andrei Strijnev The University of Texas at Dallas Fall 2005 Useful websites www.utdallas.edu/~strijnev…