1. © 2012 Marketo, Inc. Marketo Proprietary and Confidential The New Rules of Marketing Robert Gavin Director, EMEA Alliances @rjgavin2000 #MKGNation www.marketo.com/DDMALLIANCE…
1.THE STATE OFMarketingAutomationThe Emergence of theShared Revenue Funnel0 1122. IntroductionTechnology’s impact on marketing has been impossible to ignore over the past…