Documents Principles of Marketing - Company & Marketing Strategies : Partnering to Build Customer Relationship

A Global Perspective 2 Company and Marketing Strategy: Partnering to Build Customer Relationships Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan…

Documents Principles of Marketing

Principles of Marketing Company and Marketing Strategy: Partnering to Build Customer Relationships 2 Companywide Strategic Planning: Defining Marketingâs Role Strategic…