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CHAPTER 1 OBJECTIVES REVIEW Chapter 1 Objectives REVIEW 1. Define marketing and explain the six marketing fundamentals used in this book. Marketing is a continuous, sequential…

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Sales Management Importance of Selling Only activity that generates revenue Everything else is a cost centre only Only opportunity to be in touch with the market This allows…

Documents Marketing Instructor Abdel Fatah Afifi MA&T, MBA, PCT, ACPA 2 nd Semester 2009/2010.

Slide 1Marketing Instructor Abdel Fatah Afifi MA&T, MBA, PCT, ACPA 2 nd Semester 2009/2010 Slide 2 Afifi, UP, Marketing, 2nd Sem. 09/102  Marketing: Using Exchanges…

Documents Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. 2-1 Chapter 2 Strategic...

Slide 1 Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. 2-1 Chapter 2 Strategic Sales Force Management You got to be very careful if you don’t…