Business Ch03 integrated Marketing

Chapter 3 Marketing Ethics and Social Responsibility in Strategic Planning 3 C H A P T E R marketing strategy O. C. Ferrell Michael D. Hartline 1 3-2 Car manufacturers have…

Documents Ferrell Hartline 4e CH03

The Auto Industry Tries to Go Green Car manufacturers have gone to great lengths to promote hybrid cars. These cars are generally much more expensive to develop and produce.…