ISSN : 2278-8387 Vol 2 (1), 2013 BANK MARKETING MIX: NEW STRETEGY IN TODAY BANKING SECTOR Mr. Anil Kumar Asst. Professor, Department of Management Studies & Research…
1 DEPARTMENT OF MARKETING STUDIES & INTERNATIONAL MARKETING UNIVERSITY OF CHITTAGONG ----------------------------------------- An Internship Report on Marketing Practices…
CONSUMER BEHAVIOUR It is a segment or part of human behaviour. Human behaviour refers to the total process whereby the individual interacts with the environment. Every thought,…
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Sikkim Manipal University - DDE Master of Business Administration II Semester Production and Operations Management (MB0044) Duration : 2 hours Total marks: 140 _________________________________________________________…
Chapter One Introduction 1.1 Background New millennium gave birth to new business prospects. One of the fastest growing markets is that of the supermarket shops that have…
MP R A Munich Personal RePEc Archive Strategic Marketing. A literature review on definitions, concepts and boundaries Jorge Mongay Autonomous University of Barcelona, SBS…
Summary Research Methods for Business Students CHAPTER 1 Research • • • • Undertaken in a systematic way On its own With a clear purpose With interpretation Research…
Acknowledgement Praise is to Allah Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. Writing this report appeared…