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Key Account Vs. Other Sales . . . . Judson, Gordon, Ridnour and Weilbaker KEY ACCOUNT VS. OTHER SALES MANAGEMENT SYSTEMS: IS THERE A DIFFERENCE IN PROVIDING CUSTOMER INPUT…

Documents Chapter 4 Marketing on the Web. Learning Objectives Product vrs Consumer based marketing Different.....

Slide 1Chapter 4 Marketing on the Web Slide 2 Learning Objectives Product vrs Consumer based marketing Different market segments and how to approach them Consumer relationship…