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1.   2. Executive Summary BASIC DATA 1873 – Founded in Illinois Largest world bookseller: 5.125B sales in 2007. Stores 4,648M (+4.2%)Internet 477M (+13.4%) Owns 25% of…

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Documents © 2009 South-Western, Cengage LearningMARKETING 1 Chapter 9 DEVELOPING A MARKETING STRATEGY AND...

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