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PAGE 1 DIGITAL 2014 IN FOCUS FUTURE U.S. PAGE 2 PAGE 3 TABLE OF CONTENTS 4 6 10 15 22 26 32 35 39 Introduction Multi-Platform Mobile Social Media Video Advertising Search…
1 NOT ALL REPEAT PURCHASES ARE THE SAME: ATTITUDINAL LOYALTY AND HABIT Yuping Liu-Thompkins, Ph.D.1 Fellow, Society for New Communications Research Associate Professor…