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Business Cross channel marketing introduction

1. THE EVERLASTING PROBLEMOF GETTING NOTICED CROSS-CHANNEL MARKETING | ARTEVELDEHOGESCHOOL | 24 FEBRUARI 2011maandag 3 oktober 2011 2. ATTENTION INTEREST DESIRE ACTIONg S…

Marketing The Brand in the Boardroom by Joanna Seddon

1. The Brand inthe Boardroom:Making the case fori nvestment in brandJoanna SeddonEdited by:Carla Hendra &Jeremy KatzThe Red Papers:TM 2. The Brand inthe Boardroom:Making…

Documents US Digital Future in Focus 2014 FINAL

PAGE 1 DIGITAL 2014 IN FOCUS FUTURE U.S. PAGE 2 PAGE 3 TABLE OF CONTENTS 4 6 10 15 22 26 32 35 39 Introduction Multi-Platform Mobile Social Media Video Advertising Search…

Documents Not All Repeat Purchases Are the Same- Attitudinal Loyalty and Habit

1 NOT ALL REPEAT PURCHASES ARE THE SAME: ATTITUDINAL LOYALTY AND HABIT   Yuping Liu-Thompkins, Ph.D.1 Fellow, Society for New Communications Research Associate Professor…