1. MARKETING MEASUREMENT MASTERY Live webcast: October 28, 2014 Kevin Dodson VP Data Strategy Beckon @kevdod @BeckonInc Tina Moffett Customer Intelligence Analyst Forrester…
Slide 1Create Faster, Smarter and More Profitable Marketing Campaigns! Presented by: Michael Turney CRM Program Manager [email protected] Slide 2 SAS Overview The…
Slide 1 1 Table 2-1: Old Economy vs. New Economy Old EconomyNew Economy Organize by product units Focus on profitable transactions Look primarily at financial scorecard Focus…