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CORPORATE VISUAL IDENTITY SYSTEMS AND BRAND PERFORMANCE OF KENYAN UNIVERSITIES By Dr. Tabitha W. Waithaka Prof. Francis N. Kibera Prof.Justus M. Munyoki Paper presented during…
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(Forthcoming) Juntunen, M., Juntunen, J. & Juga, J. (2011) Corporate brand equity and loyalty in B2B markets. A study among logistics service purchasers. Journal of Brand…
Edith Cowan University Research Online EDU-COM International Conference Conferences, Symposia and Campus Events 2008 Market Orientation and Performance within Community Enterprises…