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Business Strategic Marketing and the Resource Based View of the Firm ...

1. Fahy, Smithee / Strategic Marketing and the Resource Based View of the Firm Strategic Marketing and the Resource Based View of the Firm John Fahy University of LimerickAlan…

Documents THE NEW ETHNOGRAPHERS Using Observational Research to Inform New Product Design and Development.

Slide 1THE NEW ETHNOGRAPHERS Using Observational Research to Inform New Product Design and Development Slide 2 About Me  Almost 20 years as a marketing manager  B.A.…

Documents + Social Marketing Early Theory & Praxis Lecture to accompany the Alan R. Andreasen Reading.

Slide 1 + Social Marketing Early Theory & Praxis Lecture to accompany the Alan R. Andreasen Reading Slide 2 + When did Social Marketing start? Since Plato’s time, educators…

Documents 1 Lecture 8 Corporate-Level Marketing: Beyond the age of innocence.

Lecture 8 Corporate-Level Marketing: Beyond the age of innocence. Objectives Retrospective: âRevealing the Corporationâ A New Gestalt of the Corporation Corporate-Level…

Documents Social Marketing Early Theory & Praxis

Social Marketing Early Theory & Praxis Social Marketing Early Theory & Praxis Lecture to accompany the Alan R. Andreasen Reading + When did Social Marketing start?…

Documents CORPORATE VISUAL IDENTITY SYSTEMS AND BRAND PERFORMANCE OF KENYAN UNIVERSITIES By Dr. Tabitha W....

CORPORATE VISUAL IDENTITY SYSTEMS AND BRAND PERFORMANCE OF KENYAN UNIVERSITIES By Dr. Tabitha W. Waithaka Prof. Francis N. Kibera Prof.Justus M. Munyoki Paper presented during…

Documents Revisiting the Wheel of Retailing The Case of a Turkish Discount Retailer? Muge CEVIK, Neva YALMAN.....

Revisiting the Wheel of Retailing The Case of a Turkish Discount Retailer? Muge CEVIK, Neva YALMAN Yeditepe University, Istanbul, TURKEY Objective of the Study To summarize…

Documents Revisiting the Wheel of Retailing The Case of a Turkish Discount Retailer?

Revisiting the Wheel of Retailing The Case of a Turkish Discount Retailer? Muge CEVIK, Neva YALMAN Yeditepe University, Istanbul, TURKEY Objective of the Study To summarize…

Documents Corporate brand equity and loyalty in B2B markets. A study among logistics service purchasers.pdf

(Forthcoming) Juntunen, M., Juntunen, J. & Juga, J. (2011) Corporate brand equity and loyalty in B2B markets. A study among logistics service purchasers. Journal of Brand…

Documents Market Orientation and Performance Within Community Enterprises i

Edith Cowan University Research Online EDU-COM International Conference Conferences, Symposia and Campus Events 2008 Market Orientation and Performance within Community Enterprises…