Documents Projective Techniques and Focus Groups MAR 6648: Marketing Research January 18, 2010.

Projective Techniques and Focus Groups MAR 6648: Marketing Research January 18, 2010 Overview What are projective techniques? What can they do? What canât they do? Are there…

Documents Survey and Questionnaire Design MAR 6648: Marketing Research January 20, 2010.

Survey and Questionnaire Design MAR 6648: Marketing Research January 20, 2010 Overview How do you write survey questions? What are some common traps survey writers fall into?…

Documents “Problems” in Marketing Research MAR 6648: Marketing Research January 6, 2010.

âProblemsâ in Marketing Research MAR 6648: Marketing Research January 6, 2010 Overview What are the steps we take when conducting marketing research? How do figure out…

Documents Introduction to Marketing Research MAR 6648: Marketing Research January 4, 2010.

Introduction to Marketing Research MAR 6648: Marketing Research January 4, 2010 Welcome! Todayâs agenda: Introduce ourselves! Go over the syllabus Get our feet wet So what…