King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. Alhassan G. Abdul-Muhmin Secondary Data Research Reference:…

4. Marketing research After carefully studying this chapter, you should be able to: Define marketing research; Identify and explain the major forms of marketing research;…

Research Using Research Over the past couple of classes We have learned how to identify a trend Today â we will learn how to use research in order to identify opportunities…

Chapter 7 Marketing Research Unit 2: Reaching Your Market Learning Goals Identify three areas of marketing research Give examples of five ways to collect primary data Identify…

4. Marketing research After carefully studying this chapter, you should be able to: Define marketing research; Identify and explain the major forms of marketing research;…