Slide 1 Copyright ©2010 Pearson Education, Inc. publishing as Prentice Hall 1- 1 Basic Marketing Research: Using Microsoft Excel Data Analysis, 3 rd edition Alvin C. BurnsLouisiana…
Chapter 1 Chapter 2 Strategic Planning and the Marketing Process Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 1 Objectives…