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Chapter One Introduction to Marketing Research Figure 1.1 Introduction to Marketing Research: An Overview Definition of Marketing Research Fig. 1.2 A Classification of Marketing…

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No Slide Title Introduction to Marketing Research © Leonard Walletzký Identification of Information Needed Collection of Data Analysis of Data Dissemination of Information…

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Chapter One Introduction to Marketing Research Figure 1.1 Introduction to Marketing Research: An Overview Definition of Marketing Research Fig. 1.2 A Classification of Marketing…