2 Developing Marketing Strategies and Plans Chapter Questions How does marketing affect customer value? How is strategic planning carried out at different levels of the organization?…
1. How Workday went from Good… to Great! Winning with Big Data 2. Why Big Data, Why now?//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////Pace…
1. Field of StudyMomentology is the study of consumers and the digital media theyuse and engage with throughout the purchase funnel.It's how you learn to be there in…
1. 11 Dr. Ritesh Dalwadi (www.riteshdalwadi.com) This learning material is prepared from various published (both print and online) sources for class discussion and teaching…
1. Investment Management:Luxury or Commodity? Dr Drago Indjic Sunningdale Capital Partners LLPUWL, 25 November 2012 2. Contents• UK plc: Jurisdiction, domicile = law, GBP,…
1. MISSION M3BBig Dog Innovations’ mission to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world ofmarketing) into the hands of elite marketing…
1. We help IT companies acquire NEW customersLuis Gonzalez, Founder 2. About InterConnecta• HQ in New York• 5 in-house veteran Sales and Marketing Managers focused onEnterprise…
1. How to Select a Social Media Monitoring Vendor Partner Learn more about Alterian SM2 Social Media Monitoring at www.alterian.com/sm2 2. Introduction Social Media Monitoring…
1. 2013 DMA Database Marketing Post Intensive Program Agenda Post Intensive Session on Database Marketing Developing a 21st Century Database—The Tools, Tactics and Tests…
1. Analytics & Measurement 2. Keeping Things in Perspective • Top Priorities – Volume of communication contacts with existing clients (cross selling) – Growth in…